Ninety-nine rupees buys a coffee. It is a strange price for a training session, and it produces two reasonable suspicions: that nothing worth learning can be delivered at that price, and that the real product is a two-hour sales pitch with a discount code at the end.
This article answers both suspicions the only way that is fair, by publishing what actually happens. Below is the full agenda of the ₹99 AI workshop for exporters, block by block, what you leave with, who should not register, and exactly how the part where we mention the paid program works. Read it before you decide. If the answer is that it is not for you, the article says so plainly and points you somewhere better.
What is the ₹99 AI workshop for exporters?
It is a live, one to two hour online session, run on Zoom, in which Indian exporters learn how AI is genuinely useful in export work: writing a first export prompt that produces usable output, choosing a market using trade data rather than guesswork, and recognising what a verified buyer looks like. It costs ₹99, includes a recording for seven days and a certificate of participation, and ends with a short, clearly-marked explanation of the full ₹4,999 program for anyone who wants to continue. The workshop material is complete on its own.
Two words in that answer matter more than the rest. Live, because you can ask about your own product, and because the demonstrations run on real screens rather than slides. And complete, because you should be able to leave at the ninety-minute mark with something you can use on Monday, whether or not you ever buy anything else from us.
Why ₹99 and not free?
Because free sessions are booked by people who do not attend. A small payment filters for exporters who intend to show up, which lets us keep the group small enough to answer real questions about real products. ₹99 does not cover our cost of running the session; it buys attention and commitment, which is what makes a live workshop work.
We have run enough free webinars to know the pattern: a long registration list, a much shorter attendance, and a session pitched so broadly that nobody's specific problem gets solved. Charging a token amount changes the room. Attendance holds, questions get specific, and the trainer can spend time on one participant's turmeric export problem instead of talking past everyone.
There is a second, more commercial reason, and it is fair to state it: we would rather earn the right to sell you a ₹4,999 program by teaching you something first. If two hours of our teaching is not useful, you should not buy the program, and the workshop is how you find out cheaply.
The agenda: what happens in the two hours
The session runs in four teaching blocks plus a Q&A and a short closing: how exporters are using AI today, building your first useful export prompt, finding a market with trade data, and what a verified buyer looks like. The last ten minutes explain the six-level program for those who want to continue. Timings shift with the room's questions, which is the point of running it live.
| Time | Block | What happens |
|---|---|---|
| 0 to 10 min | Welcome and calibration | Quick poll of who is in the room: product, target market, stage. The agenda adapts to what the group actually exports |
| 10 to 30 min | How exporters are using AI today | The realistic map: where AI saves hours (research framing, drafting, rewriting, summarising) and where it invents things that cost money (buyer contacts, HS codes, duty rates, trade statistics) |
| 30 to 55 min | Your first useful export prompt | Live build of the exporter context block and one working prompt, using a participant's real product. You watch a generic output become a usable one |
| 55 to 80 min | Finding a market with data | Live walkthrough of trade data for a real HS code: which countries import it, what the trend shows, what the data cannot tell you, and how to turn it into a shortlist |
| 80 to 100 min | What a verified buyer looks like | The difference between a lead and a verified buyer, the four levels of verification, and the red flags that end a conversation early |
| 100 to 110 min | Q&A | Open questions on your product, your market, your inquiry |
| 110 to 120 min | What comes next | A clearly-marked ten minutes on the six-level program, the consultation and the free tools, then close |
Block 1: How exporters are using AI today
The opening block exists to remove two years of noise. Most exporters have heard that AI will transform trade and have no idea which claim to believe. So we draw the line in public: the tasks where AI reliably saves time, and the tasks where it produces confident falsehoods that reach a buyer or a customs form. Nobody leaves this block thinking AI will find them buyers, because it will not, and that expectation is the single biggest reason exporters abandon these tools.
Block 2: Your first useful export prompt
This is the block people remember. A volunteer gives their product, grade, MOQ, certifications, target market and price basis, and we build the exporter context block live. Then we run the same task twice: once with a generic instruction, once with the context block and a proper output specification. The difference on screen is the argument. You leave with the block filled in for your own product and one prompt that works. If you want to read ahead, our 25 AI prompts for exporters is the written version of this material.
Block 3: Finding a market with data
Everyone targets Dubai. This block asks a harder question: which countries actually import your HS code from India, in what direction is that moving, and does your price band fit. We run the lookup live on trade data so you see where the numbers come from, then show what the data cannot tell you (buyer identity, real prices, certification burden) and which sources answer those. It is a research method, not a list of countries. The deeper written version is our ITC Trade Map tutorial.
Block 4: What a verified buyer looks like
The final teaching block is the one that saves money. We take a realistic inquiry and walk the room through the four levels of verification: identity, business registration, trade activity and contact validity, plus the red flags that should stop a conversation before samples or fees are sent. Exporters who have lost samples or paid a "registration fee" usually recognise the pattern within the first two minutes. The full checklist is published free in our guide to verifying a foreign buyer.
What you leave with
Every attendee leaves with the filled-in exporter context block for their own product, one working export prompt, the market-selection method demonstrated on live trade data, the four-level verification checklist, the session recording for seven days, and a certificate of participation.
To be precise about what those are, because "workshop takeaways" is a phrase that hides a lot:
- Your context block, filled in during the session with your product, grade, MOQ, certifications, market and price basis. It is the asset that makes every future AI prompt work.
- One export prompt that produces usable output, built live, that you can run the same evening.
- A market-selection method you can repeat for any product, using free trade data sources named in the session.
- The four-level verification checklist, so the next inquiry gets checked instead of chased.
- The recording for seven days, so you can rewatch the demonstrations at your own pace.
- A certificate of participation, issued after the session.
What you do not leave with: a list of buyers, a market research report, or a finished website. Those are different products with different prices, and a two-hour workshop that claimed to deliver them would be lying to you.
Who this workshop is for
- Exporters and export-ready manufacturers who have a product and want to run their own buyer pipeline.
- First-time exporters who have registrations in place and no method for finding or checking buyers.
- Export managers and family-business successors who have been handed the international desk.
- Exporters who have tried ChatGPT, got generic output, and want to see what a properly built prompt does.
- Anyone who has received an inquiry that felt wrong and does not know how to check it.
You do not need technical skills. If you can use WhatsApp and a browser, you can follow every demonstration in the session.
Who should skip it
Honest disqualification saves everyone time:
- If your problem is that buyers check you online and find nothing, the workshop is not the fastest fix. Start with the free marketing audit, which scores your presence the way a buyer sees it.
- If you already hold a list of leads and just need to know which are real, do not spend two hours in a class first. Send us ten and have them verified free.
- If you want someone to do the work for you, this is the wrong door. The workshop teaches a method you will run yourself; the consultation is the done-with-you option.
- If you are looking for shipping, customs or documentation training, we do not teach that here. Your export promotion council and your freight forwarder are better sources.
- If you cannot attend live and will not watch the recording, the value drops sharply, because the session is built around questions.
How it compares with the other ways to learn this
Most exporters weighing an online export workshop are really choosing between five options, and the honest comparison is not flattering to any single one of them. Free content is genuinely useful and genuinely unstructured. A full program is thorough and asks for real commitment. The workshop sits deliberately in the middle: enough structure to leave with a method, small enough in cost and time that the decision is easy.
| Option | Cost | Time | What it gives you | What it does not |
|---|---|---|---|---|
| Free webinars and YouTube | Free | As long as you spend | Broad awareness, a sense of what is possible | No structure, no answers about your product, no way to tell good advice from confident nonsense |
| This ₹99 live workshop | ₹99 | 1 to 2 hours | A working prompt on your product, a market method, a verification checklist, live answers | Depth, practice, templates, follow-through |
| A general AI course | Varies | Weeks | Broad AI skills | Almost nothing export-specific; you translate everything yourself |
| The six-level program | ₹4,999 | Self-paced over weeks | Full AI training for exporters: research, buyer discovery, verification, outreach, presence, automation, with templates and a certificate | Someone doing the work with you |
| Consultation | From ₹49,999 | 3 to 6 months, about 2 hours a week from you | Our team building the pipeline alongside you, with verified buyers and a weekly call | It is a commitment, and it is not a class |
Two honest notes on this table. Compared with most paid export workshop India options, ours is narrower on purpose: we teach four things properly instead of surveying twenty. And the free route is not a trap; if you have the discipline to structure your own learning, our published guides cover much of the same ground at no cost. The workshop buys you structure, a live demonstration on your own product, and the chance to ask.
How it works, practically
It is an online export workshop, so there is no travel and no venue. Registration takes under a minute: email, a one-time password, and ₹99 by UPI. You receive a confirmation email immediately, a WhatsApp reminder 24 hours before and one hour before, the Zoom link, and within two hours of the session, the recording plus a summary of what comes next.
| Question | Answer |
|---|---|
| Where is it held? | Live on Zoom |
| How long? | One to two hours, including Q&A |
| Is it recorded? | Yes, available to attendees for seven days |
| Language | English, with Hindi explanation when the room needs it |
| Certificate | Certificate of participation, issued after the session |
| Payment | ₹99 by UPI at registration |
| Group size | Kept small enough that individual questions get answered |
| Next date | Shown on the workshop registration page |
About the last ten minutes: how the upsell works
We would rather explain this than have you sit through it wondering. In the final ten minutes, clearly announced as such, we explain what comes after the workshop: the ₹4,999 AI in Exporter Training program, which covers six levels (market research with AI and trade data, buyer discovery, verification, outreach, digital presence and automation) with templates, quizzes and a certificate. We also mention the free tools, the audit and the consultation, so you know the full set of options.
Three commitments about that segment:
- It is at the end, not woven through the teaching. The four teaching blocks are not a demonstration of what you are missing; they are the material.
- You can leave before it. The workshop content is complete at the hundred-minute mark, and nothing in the recording is withheld from people who do not buy.
- There is no pressure tactic. No countdown timer, no "seats disappearing", no discount that expires tonight. If the program is right for you, it will still be right for you next week.
How to prepare so the two hours are worth more
Attendees who prepare get roughly twice as much out of the session. Fifteen minutes is enough:
- Write down your product details as you would tell a buyer: product and grade, HS code if you know it, packing options, MOQ, certifications, target market, price basis, payment terms you prefer.
- Bring one real buyer inquiry you have received, or one email you sent that got no reply. Live material beats hypothetical examples.
- Decide your one target market for the session, even provisionally. The demonstrations get much sharper when they point at a specific country.
- Join from a laptop if you can, so you can follow the trade-data walkthrough on the same screen.
- Come with your hardest question. The Q&A is the part that cannot be replaced by a recording.
What the workshop is not
- It is not a buyer list, and it does not include one.
- It is not a market research report; that is a separate deliverable inside the consultation.
- It is not a compliance, customs or documentation course.
- It is not a recorded course you watch alone, which is exactly why it is worth two hours of your calendar rather than a download.
- It is not a guarantee of orders. Nobody can promise a buyer's decision, and any export training that does should worry you.
An AI workshop for exporters is worth ₹99 only if you leave with something you can use. That is why the agenda is published rather than summarised: two hours, four teaching blocks, a live prompt built on someone's real product, a market chosen with real trade data, a verification method that stops you sending samples to a fake buyer, and a recording to rewatch. The last ten minutes explain what comes next, and you are free to ignore them. If the honest version above sounds like what you need, register for the next ₹99 workshop; the date and remaining seats are on the registration page. If your bigger problem is that buyers check you online and go quiet, take the free marketing audit instead. If it is a pile of leads you cannot trust, send us ten and we will verify them free. Different doors, same building.